We wake up with you. We’re in your car informing you of the latest weather and traffic. We’re in your cubicle making your work day better and we’re even at your favorite shopping centers. We are everywhere. We’re Entercom Upstate and we have the best brands and the biggest audiences in the Upstate! It’s in our DNA to put the success of our clients first. So whether you’re building awareness for a new business, trying to drive traffic into your store, or wanting to increase user engagement online we have solutions that we’ll custom design according to your business needs. On-air, online and on-site. We have the Brands to drive your business forward.
Entercom Upstate’s Marketing Team is a tool we offer to help you identify your most pressing needs and challenges. It enables us to create highly targeted and effective marketing plans for your business.
The session is comprised of a group of marketing professionals who represent our programing department, our creative department, and our marketing and sales department, that observe a deep dive needs analysis between you and our facilitator.
This process gives us a deeper understanding of your business, marketing or advertising objective, and core customer. Following this session our team will conduct a brainstorming session on your behalf to develop appropriate strategies, concepts and tactics that will complement your current marketing strategy. You will find this process a productive use of time resulting in better campaigns that generate better results.
We are an interactive, intimate, and ubiquitous medium that creates fans of its brands.
When you reach over 700,000 voracious consumers every week you owe it to your advertisers to create strategic, customized campaigns that truly achieve measurable results.
It’s in our DNA to put client success first. So whether you’re building awareness for a new business, incremental traffic into your store, or increased engagement online we have solutions that we’ll custom design to drive your business.
Because at Entercom Upstate, we are relentlessly committed to smart solutions that drive your business.
Have you ever noticed that there aren’t any people walking around town wearing newspaper brand t-shirts?
Radio is a uniquely personal medium, one that touches consumers so powerfully that we literally become a part of how our listeners identify themselves. On your next commute look and see how many cars have a radio station window sticker.
We are an interactive, intimate, and ubiquitous medium that creates fans of its brands. And because our listeners become fans of our brands they allow us to reach them not only on the air, but on their smartphones, through text and e-mail and even Facebook and Twitter. More than that they reach us. More than 2,000,000 times in the last year alone.
The legendary advertising man David Ogilvy has oft been quoted as saying,
At the end of the day all of our capital assets go down the elevator.
And he was certainly right. The quality of your marketing campaign is going to be directly impacted by the quality of the people working on it. We’ve assembled what we believe to be Greenville’s best media marketing minds to work on your project. From developing sound business and marketing strategy to breakthrough creative, we’ve got the expertise to help you grow.
With 35 years of experience, Steve is no stranger to building great radio brands and developing innovative marketing strategies that connect your business directly to people. Prior to managing the biggest radio group in the Upstate, he also served as VP/MM for Cox Radio in Greenville for ten years. He loves developing unique marketing campaigns that make your business stand above the rest. While having great brands is necessary, Steve also realizes that it is just as important to have the greatest customer experience possible. He will go out of his way to make sure that the Entercom Upstate clients are given the best care. Steve is also a huge Green Bay Packers fan and has been on the season ticket waiting list for 21 years!
Randy heads up the Entercom Upstate sales department. He has 31 years in the radio advertising business. Prior to joining Entercom Upstate 7 years ago, he helped business owners create successful radio advertising campaigns in Iowa, Minnesota, Colorado, North Dakota, Virginia, Indiana, California, North Carolina and the Cayman Islands. Randy specializes in helping business owners create a winning advertising strategy along with the tactics to help accomplish their goals. Randy is the proud parent of 6 incredible children ranging in age from 13 to 26 . He is also an avid football fan; High School, College and Pro, in fact he loves football so much he volunteers to do the color commentary for the Byrnes Rebel football games heard on ESPN Upstate.
Devon van der Merwe is our Local Sales Manager and Digital Sales Manager, so she basically has a schedule busier than her last name! Devon is the jack of all trades on the Entercom Upstate Management Team. Her experience includes 15 years of radio, six years of cable TV/ local TV and over three years in digital-extension marketing. In addition to managing our stellar team of sales ninjas, Devon acts as our radio group ambassador for our annual GHS Children’s Hospital Radiothon. She is the very proud mother of a three-year-old and loves to travel…a lot.
Zack Brown, yep that is his real name, is a life-long resident of Greenville. Being born and raised here helps Zack understand the business climate in the upstate of South Carolina. Zack loves to meet with new clients and develop custom concepts that deliver results. He loves watching football, playing golf and of course selling radio! Ten years of experience in radio over thirty years of experience being a goofball, Zack can help your business and probably make you laugh too.
Mark Hendrix leads programming and operations for Classic Rock 101.1, 93.3 The Planet, 106.3 WORD and ESPN Upstate. He puts his 35 plus years of radio experience to work 24/7 to satisfy what Upstate listeners crave…innovative, compelling programming. If it ROCKS or TALKS at Entercom Upstate, Mark is pulling the strings.
Dave Jackson is a world-class bowling champion by night, and moonlights as a modest radio station Program Director by day. While overseeing B93-7, Magic 98-9, and 96-3 The Block, Dave works diligently to improve his wrist-action to accommodate his bowling style known as “cranking”, which imparts great leverage and maximum rotation on the ball, but sacrifices accuracy. With a love for all genres of music, and a respect for oiled lanes, Dave Jackson has reached the pinnacle of his career and life with Entercom Greenville.
Roy Hummers is the Promotions Director for the seven stations in the Entercom Greenville cluster. He graduated from Presbyterian College in 2012 and has worked in the Promotions department for five years. He’s responsible for the creation and execution of programming and sales tactics for advertisers and listeners across all brands and platforms. While not planning and executing station-related promotions and events, he enjoys traveling to Nashville, as well as working with musical acts in the Southeast on their one-stop tour dates.
∙Great radio commercials create a “theater of the mind,” where consumers bring the sounds and messages to life in their imagination.
∙For decades, businesses have relied on commercial radio to broadcast their message to millions of consumers to engage listeners and motivate action
∙Radio commercials are available in multiple lengths including 60, 30, 15, 10, and 5-seconds
∙Airing live and/or pre-recorded commercials featuring engaging on-air personalities weaves a sponsor’s message into the fiber and programming of the station.
∙Testimonials from prominent personalities powerfully transfer credibility and trust to an advertiser’s marketing campaign.
∙Online listeners across desktop, laptop, and mobile applications tend to be among the most loyal, tech savvy and responsive.
∙Internet radio is consumed at the “point of purchase” as consumers are just a mouse click away from a client’s website, a search engine, or their favorite social media site.
∙A campaign tied to a specific cause or community/environmental initiative provides a company with an opportunity to leverage the relationship and share the benefits with a like-minded audience.
∙Feature sponsorships can also include specialty programs such as local music, sports highlights, or Wall Street closing reports.
∙Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.
∙Display ads are prominently featured on our websites in a variety of universal sizes, including 728×90, 300×100, and 300×250.
∙”Must see” video pre-roll and video ads provide visuals and motion that serve our most ardent fans as they opt-in to their favorite content (300×250 “video ads” are our most popular assets).
∙Rich media walk-on videos are interactive, clickable and can include people, station personalities, vehicles, and more to engage the audience and encourage consumers to click to find out more.
∙Website takeovers provide an online roadblock that literally “takeover” a webpage. Visitors are inundated with an advertiser’s marketing message during a specific timeframe reinforcing an advertiser’s campaign and motivating them to take action.
∙Effective radio campaigns can drive consumers to “like,” follow and engage with an advertiser on their social media platforms including Facebook, Twitter, Google, and more.
∙Social media campaigns can be activated with marketing solutions and integrated campaigns that support existing Facebook contests and promotions.
∙Text-to-win drive consumers into retail locations to get a text code and enter to win prizes and redeem special offers.
∙Advertisers can engage with consumers by sending bounce-back messages with information, links, and advertising messages.
∙Text alerts can be used to build a text database, share information and to send daily / weekly /monthly information, tips, special offers, or coupons. They create an ongoing dialogue with consumers.
∙Zoned emails provide accurate targeting geographically, psychographically, and demographically.
∙A dynamic offer linked directly to client’s web page or point-of-purchase site.
∙Optimized for both desktop and mobile recipients.
∙Provides insight on purchase habits, spending patterns, consumer behavior, and more.
∙Survey results provide real-time, relevant information.
∙Street team marketing includes sampling, couponing, signage, promotions, and more.
∙These station and personality appearances ignite ‘buzz’ and motivate existing and new consumers to visit a location.
∙A great driver of incremental foot traffic.
∙In-retail signage and point-of-purchase displays are a great way to round out a traditional media campaign. The signage acts as another point-of-contact with consumers reinforcing an advertiser’s campaign right at the cash register when consumers are poised to purchase.
∙Entercom’s 1Thing initiative encourages all of us to change just one thing in our life.
∙Each year, Entercom ststions across the united States partner with like minded companies to support this environmental and sustainability initiative, on-air, online, and on site.
25 Garlington Road
Greenville, South Carolina 29615
Monday – Friday 8:30 AM – 5:30 PM