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HELLO. WE ARE ENTERCOM UPSTATE. YOU LOOK FAMILIAR...

We wake up with you. We’re in your car informing you of the latest weather and traffic. We’re in your cubicle making your work day better and we’re even at your favorite shopping centers. We are everywhere. We’re Entercom Upstate and we have the best brands and the biggest audiences in the Upstate! It’s in our DNA to put the success of our clients first. So whether you’re building awareness for a new business, trying to drive traffic into your store, or wanting to increase user engagement online we have solutions that we’ll custom design according to your business needs. On-air, online and on-site. We have the Brands to drive your business forward.

 

 


What Does Your Business Need?


About Us

We are an interactive, intimate, and ubiquitous medium that creates fans of its brands.

Why We’re Here

When you reach over 700,000 voracious consumers every week you owe it to your advertisers to create strategic, customized campaigns that truly achieve measurable results.

It’s in our DNA to put client success first. So whether you’re building awareness for a new business, incremental traffic into your store, or increased engagement online we have solutions that we’ll custom design to drive your business.

Because at Entercom Upstate, we are relentlessly committed to smart solutions that drive your business.


What We Do

Have you ever noticed that there aren’t any people walking around town wearing newspaper brand t-shirts?

Radio is a uniquely personal medium, one that touches consumers so powerfully that we literally become a part of how our listeners identify themselves. On your next commute look and see how many cars have a radio station window sticker.

We are an interactive, intimate, and ubiquitous medium that creates fans of its brands. And because our listeners become fans of our brands they allow us to reach them not only on the air, but on their smartphones, through text and e-mail and even Facebook and Twitter. More than that they reach us. More than 2,000,000 times in the last year alone.

Our Assets

The legendary advertising man David Ogilvy has oft been quoted as saying,

At the end of the day all of our capital assets go down the elevator.


And he was certainly right. The quality of your marketing campaign is going to be directly impacted by the quality of the people working on it. We’ve assembled what we believe to be Greenville’s best media marketing minds to work on your project. From developing sound business and marketing strategy to breakthrough creative, we’ve got the expertise to help you grow.

 

Strategy and Account Management

Programming and Promotions

 

Community

Resources

Services

How We Do It

On Air Radio
∙Radio reaches over 93% of Americans age 12+ every week.

∙Great radio commercials create a “theater of the mind,” where consumers bring the sounds and messages to life in their imagination.

∙For decades, businesses have relied on commercial radio to broadcast their message to millions of consumers to engage listeners and motivate action

∙Radio commercials are available in multiple lengths including 60, 30, 15, 10, and 5-seconds

Personality Endorsements
∙Radio personalities are often local heroes and celebrities in their markets. They have a relationship with their fans that is authentic and credible.

∙Airing live and/or pre-recorded commercials featuring engaging on-air personalities weaves a sponsor’s message into the fiber and programming of the station.

∙Testimonials from prominent personalities powerfully transfer credibility and trust to an advertiser’s marketing campaign.

Internet Radio
∙Internet radio is the fastest growing segment of the radio industry.

∙Online listeners across desktop, laptop, and mobile applications tend to be among the most loyal, tech savvy and responsive.

∙Internet radio is consumed at the “point of purchase” as consumers are just a mouse click away from a client’s website, a search engine, or their favorite social media site.

Cause Marketing Campaigns
∙Cause marketing-focused on local communities, the environment, or initiatives provides advertisers with a connection to customers.

∙A campaign tied to a specific cause or community/environmental initiative provides a company with an opportunity to leverage the relationship and share the benefits with a like-minded audience.

Feature Sponsorships
∙Sponsorship features-including news, weather, traffic, and sports-highlights an advertiser’s business and provide additional media weight to a campaignn.

∙Feature sponsorships can also include specialty programs such as local music, sports highlights, or Wall Street closing reports.

Contests and Promotions
∙On-air contests and promotions are a proven staple of radio marketing reinforcing an advertiser’s objective to a highly engaged listener.

∙Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.

Naming Rights
∙Provides an advertiser a positive association with a core station asset.

∙Can include show or feature names, studio sponsorships, live performance areas and stage sponsorships at events.

∙Provide the sponsor valuable exposure every time the asset is mentioned or referred to on air or online.

Website Strategies
∙Impactful websites are designed to appear in the optimal format across all devices, are conversion focused, and are optimized for search engines.

Smart Insights
Picture1∙Ensures your business information is accurate and consistent across the internet.

Social Media Marketing
∙Provide ongoing and consistent content to engage customers. Also, place ads on major social media networks, where customers can be narrowly targeted.

Search Engine Optimization
∙SEO is a long-term strategy to help your site rank higher on Google, Yahoo! and Bing in the organic listings.

Search Engine Marketing
∙Place your business ad at the top of major search engines, where consumers are actively searching for your product.

Display Ads
∙Rich media display ads add visual recall and ROI to a traditional campaign.

∙Display ads are prominently featured on our websites in a variety of universal sizes, including 728×90, 300×100, and 300×250.

Video Prerolls
∙Video prerolls provide an online roadblock that requires a user to view a commercial message before they can progress on the site.

∙”Must see” video pre-roll and video ads provide visuals and motion that serve our most ardent fans as they opt-in to their favorite content (300×250 “video ads” are our most popular assets).

Micro Sites/Landing Pages
∙Creative, client branded websites and web pages enhance an advertiser’s marketing message by providing information, videos and content specifically designed to activate the targeted demographic for the campaign.

Website Takeovers
∙Daily and hourly takeovers of radio station websites can include static banner ads, visual takeovers, side bars and more to powerfully reinforce an advertiser’s message.

∙Website takeovers provide an online roadblock that literally “takeover” a webpage. Visitors are inundated with an advertiser’s marketing message during a specific timeframe reinforcing an advertiser’s campaign and motivating them to take action.

Social Media Activation
∙Radio activates consumer engagement to promote an advertiser’s social media strategy.

∙Effective radio campaigns can drive consumers to “like,” follow and engage with an advertiser on their social media platforms including Facebook, Twitter, Google, and more.

∙Social media campaigns can be activated with marketing solutions and integrated campaigns that support existing Facebook contests and promotions.

Mobile / Text Programs
∙Combining an on-air campaign with Entercom’s texting network can dynamically build an advertiser’s database.

∙Text-to-win drive consumers into retail locations to get a text code and enter to win prizes and redeem special offers.

∙Advertisers can engage with consumers by sending bounce-back messages with information, links, and advertising messages.

∙Text alerts can be used to build a text database, share information and to send daily / weekly /monthly information, tips, special offers, or coupons. They create an ongoing dialogue with consumers.

Direct to Consumer Email
∙Effective vehicle for targeted special offers.

∙Zoned emails provide accurate targeting geographically, psychographically, and demographically.

∙A dynamic offer linked directly to client’s web page or point-of-purchase site.

∙Optimized for both desktop and mobile recipients.

Surveys
∙Entercom can execute timely research on consumer behaviors for advertisers looking to identify brand perceptions and preferences within a targeted group.

∙Provides insight on purchase habits, spending patterns, consumer behavior, and more.

∙Survey results provide real-time, relevant information.

Social Commerce - PERKS
∙Get My Perks is a cashless marketing opportunity that provides a return on investment with a revenue share arrangement.

∙Program provides restaurants, events, retailers, and services with an integrated platform designed to sell and promote their products and services to consumers ready to buy.

Events
∙We plan, participate, and execute large and small targeted events that provide clients with opportunities to engage with consumers, sample, or demonstrate and expose a product or service in their local community.

Street Team Marketing
∙Street team marketing gets maximum results by using guerilla marketing techniques to meet and engage with consumers in unconventional ways.

∙Street team marketing includes sampling, couponing, signage, promotions, and more.

Appearances / Live Broadcasts
∙Entercom radio celebrities make appearances at local events such as store openings, product releases, retail locations, and more and can include live remote broadcasts from specific locations.

∙These station and personality appearances ignite ‘buzz’ and motivate existing and new consumers to visit a location.

In Retail Promotions
∙Drive traffic to retail locations at a specific time for a specific purpose. Whether its a grand opening, a meet-and-greet with a station personality, or the opportunity to winagreat prize.

∙A great driver of incremental foot traffic.

∙In-retail signage and point-of-purchase displays are a great way to round out a traditional media campaign. The signage acts as another point-of-contact with consumers reinforcing an advertiser’s campaign right at the cash register when consumers are poised to purchase.

Contests and Promotions
∙On-air contests and promotions are a proven staple of radio marketing reinforcing an advertiser’s objective to a highly engaged listener.

∙Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.


Entercom Original Programs

1THING
∙Sustainability is a critical issue in our world today. Entercom created the 1Thing program to inspire and educate listeners and consumers about how they personally can make a difference.

∙Entercom’s 1Thing initiative encourages all of us to change just one thing in our life.

∙Each year, Entercom ststions across the united States partner with like minded companies to support this environmental and sustainability initiative, on-air, online, and on site.

Contact

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Street Address

Entercom Upstate
25 Garlington Road
Greenville, South Carolina 29615

Telephone
(864) 271-9200

Office Hours
Monday – Friday 8:30 AM – 5:30 PM