by Treavor Halleck
Placed in Press Release
The Upstate’s No. 1 sports station moves to 97.7 FM in Greenville
GREENVILLE, SC – JANUARY 20, 2017 – Entercom’s ESPN Upstate will change frequency from 105.9 FM to 97.7 FM to upgrade coverage and reach more listeners. The frequency change to 97.7 FM will occur at 10:00 a.m. on Saturday, January 21. ESPN Upstate will continue to simulcast on 1330 AM in Greenville, 97.1 FM and 950 AM in Spartanburg and on HD radio all over the Upstate on WFBC-FM HD3.
In less than three years of operation, ESPN Upstate has become a leader in local and national sports coverage including local talk shows, “The Huddle” (weekdays 1:00 – 4:00 p.m.) and “Straight Up with Sturg” (weekdays 4:00 – 7:00 p.m.). These shows were rated as the top two sports talk shows in 2016 by the South Carolina Broadcasters Association (SCBA). With the frequency change to 97.7 FM the Greenville audience can expect a cleaner signal with a broader reach from ESPN.
“When it comes to sports, the ESPN Upstate brand is second to none. The steady growth on the station has been fantastic since it signed on three years ago,” said Mark Hendrix, operations manager for ESPN Upstate. “The move to a new FM home, 97.7 in Greenville County will allow ESPN Upstate to reach even more listeners which will better serve our advertisers”.
ESPN Upstate is an affiliate of ESPN Radio. For more information visit www.espnupstate.com.
About Entercom Upstate
Entercom Upstate is the largest radio group in Greenville and Spartanburg DMA with seven radio stations: B93.7, Magic 98.9, 93.3 The Planet, Classic Rock 101.1, ESPN Upstate, 106.3 WORD, and 96.3 The Block, reaching over 720,000 listeners weekly. Known for locally programmed stations and live, local talent, Entercom Upstate is home to the biggest brands and personalities on Upstate radio, including Hawk & Tom, The Rise Guys, John Boy & Billy, Steve Harvey, The Tara Show, The Bobby Mac Show, The Carolina Panthers and Clemson Tiger football, basketball and baseball. More information is available at www.entercomupstate.com.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the U.S., reaching and engaging more than 40 million people a week through its 124 highly rated stations in 27 top markets across the country. Entercom is a purpose-driven company, deeply committed to entertaining and informing its listeners with the best locally curated music, news, sports, and talk content, driven by compelling local personalities. Entercom delivers superior ROI by connecting its customers and audiences through its leading local brands and unparalleled local marketing solutions, which include over 4,000 events each year, and its SmartReach Digital product suite. Learn more about Philadelphia-based Entercom at www.Entercom.com, Facebook and Twitter (@Entercom).